Be the Confident Expert
As professional experts providing a service, we want to establish a public footprint that supports our expertise. No one has all the right answers and, hopefully, we continue to learn and grow. It’s great to let the public know that we continue to educate ourselves, but there are positive and negative ways to approach that public communication.
For instance, if you’re a plumber and you post on Social Media saying that there are new code changes and you have no idea what they are and how to implement them, then ask the public to tell you, you look a little silly. As an expert plumber, you should know exactly where to go to learn about code changes and how to implement them. It would be better to inform the public that you are aware of new code changes and are following up on it.
Customers will have more confidence in the plumber who says they are on top of things than the one who is asking the general-public to inform them. And as a customer, it’s good practice to research what your “expert” is saying on social media. It can help you make a more informed decision about the type of approach they will take as they work for you.
Written by Blog Contributor: Holly L. Gibbons