Stock photos are readily available and more affordable than ever. There are times when a stock photo will best serve your need. However, good photos of your business, staff, products, projects and events provide authenticity; they’re not just good pictures, they’re “real” pictures and they provide a unique glimpse into your business.
As you develop your marketing strategy, plan to build a photo library that represents every aspect of your business. List all the areas of your business that you feel are important to your customers. Great photos that represent each of those areas are important assets that will help in developing marketing materials: flyers, presentations, print ads, website, blog posts, social media and more.
Gibbons Business Solutions can help you develop that list and build your library. Below are a few suggestions to help get started.
- Product Photos
- Project Photos
- Event Photos
- Staff Photos
- Staff in Action Photos
- Facility Photos
- Portfolio Photos
At GBS we’re prepared to work with you and create a photography package to meet your needs and your budget.