Tag Archives: business

Professional Courtesy

It’s important to know your competition – know their strengths and their weaknesses. A keen understanding of what they do better will motivate you to improve and innovate. Knowing what you do better helps you structure your sales and marketing efforts. Publicly criticizing your competition is not only

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Stand Out in the Crowd

How can you stand out from the crowd? Many businesses focus on price but lower price isn’t the only factor customers consider. You will stand out when you build trust, establish relationships, create your own identity and by the ease of doing business with you. Trust is extremely

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GBS Participates in Derrick’s 2016 Business Review

Gibbons Business Solutions Expands Team and Services Gibbons Business Solutions (GBS) opened in 2014 offering a new model for marketing solutions and business development services. The company focuses on affordable, professional, digital, print, web-based and social media marketing solutions for businesses, government agencies, and organizations. With recent additions,

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How Holidays Can Benefit Your Business

Holidays can be a great time to bring a different kind of approach to your business’s normal advertising strategy. With holidays come many emotions, and utilizing these emotions is key in making your advertising effective and connecting with your customers in a personal way. Some holidays are certainly

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The Cost of DIY

Why do we resist hiring professionals to do the things we’re not trained for, but could move our business forward? We often think that we can get by with reading some books, watching some videos, maybe signing up for a short course and taking the DIY approach.  If

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Make Business Personal with Snapchat

There’s a new form of social media coming into the periphery of the business world – Snapchat. For those of you who are unfamiliar with it, Snapchat is an app that allows users to send quick photos or videos to each other that can only be viewed for 1-10

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Build Your Reputation

Building your reputation – and that of your business – is both simple and complex. It’s not just a matter of “working the crowd” everywhere you go and throwing a bunch of advertising out there touting the quality of your products or services. And it’s not just saying

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A Reflection of You

So, when was the last time you looked at yourself through the “mirror” of your business? The real question is what do others see when they look at your business? Even if they don’t know you and never meet you personally, they “see” you. This analogy is apt

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MEMORIAL Day

Ahhhh, Memorial Day, that special time of the year when, for those of us living in the northern hemisphere, everything is new and fresh.  We’ve made it through another winter and we’re ready to welcome the summer season.  Some still call it ‘Decoration Day’ but the true purpose

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